While scope varies widely depending on a client's stage of development, needs and resources, some typical components of Channel Optimization Services are outlined below. We do not generate tremendous amounts of paper in the process, just enough to generate buy-in and results. Timing and overlap of components in actual projects vary.

STRATEGY	EXECUTION
CHANNEL ALIGNMENT	IMPLEMENTATION ROADMAP (WITH TIMELINES)	IMPLEMENTATION MANAGEMENT	SUCCESS METRICS
Competitive Assessment	Channel Roles, Responsibilities, Organizations	Stakeholder Briefings	Key Performance Indicators
Market, Product and Channel Assessment	Cross-Functional Operational Impact Map	Organizational Alignment, Training, Recruiting	Performance Targets
SWOT Analysis	(Phased) Implementation Roadmap	On-Site/On-Call Management	Reporting & Feedback Mechanisms
Channel Strategy Development (Direct, Indirect and Web)	Infrastructure Development: - Contracts - Compensation - Lead Generation and   Management - Sales Operations   Processes and   Technologies - Communication - Support Tools - Reporting
	Sales Management: - Recruiting - Training and   Certification - Incentives and   Recognition - Channel Conflict   Resolution - Non-Performance
	Satisfaction Surveys: - Customer - Channel